Sports, Entertainment Wealth House Adds To Team

Editorial Staff

19 July 2023

TRUE Cresset | Sports + Entertainment – the US business created from a merger in May – has appointed former sports figures Brandon Williams as director, wealth advisor; and Jon Marc Carrier as associate director, WA.

Williams brings more than 13 years’ experience leading operations and relationship management activities within the sports industry. Prior to joining TRUE Cresset, he served as president of operations at TBH Sports, where he implemented specialized client services, reinvented the execution of operational tactics for athlete development, and managed more than $150 million in assets for professional athletes, coaches, and front office executives.

Williams attended Tennessee State University, where he played football for four years, and received a bachelor of science degree in human performance and sports science and a master of arts in sports administration.

Carrier began his career at the NFL headquarters in the Football Operations department, focusing on serving retired players in the NFL Legends Community. Later, he moved to the Player Marketing space, where he worked on player branding projects, such as the NFL 100 Super Bowl commercial and other tent-pole events, including the NFL Draft, Pro Bowl, as well as the International Series games. In 2019, he was promoted to the Player Engagement department, where he served as a liaison between eight NFL clubs and all players to the NFL league office. Carrier then joined the Los Angeles Rams as a manager of Football Affairs, where he managed all player education programming, lead partnership, and internal media requests, and supported international player strategy for both current and retired players.

TRUE Cresset is headquartered in Chicago with a total of 19 offices nationwide. In early May, Cresset Asset Management merged with TRUE Capital Management.